side is pretty lush. We have done a ton of design for tourism, wholesale
and retail here in Cancun.
Briefly, design and photo and copy
clients include Xcaret, Xel-Ha and more. I co-designed the Xcaret Magazine
for a year, Cancun News and a couple of campaigns for Xel-Ha and
Ultrafemme - some direct, some agency accounts.
I'm the webmaster for the state site, www.caribemex.com.
Techically, the design aspect of the studio features the latest software,
and some cool tools, too, like our Electron Blue III monitor's Blue
for the media for the longest time, I got my start
in radio, moved into print, and then into film
and video. This is a good natural education for
a copywriter. It has taught me to work well under
pressure, more often than not in an environment
where the product needed to be defined as we worked.
Here in Cancun I write mostly tourism and five-senses/descriptive
[Photography, Design, Copywriting,
Art Direction &/or
Aquaworld | Amigos de Sian Ka'an
Amstar Destination Services
Apple Vacations | Barco Jazz Cafe
Puerto Isla Mujeres/Villas Vera
Zama Beach Lounge Spa
Mexican National Trust for Tourism
State of Quintana Roo Tourism
Cities of Bacalar, Chetumal, Cancun, Holbox, Cozumel & Puerto
Cancun Department of Municipal Tourism
Cancun Office of Visitors & Conventions
Cancun Center | Tropical Incentives DMC
USA Department of State
Xcaret, Xel-Ha, Sumidero & Garrafon Parks
Grup Asur/Cancun International Airport
Utramar Marine Ferries (Cozumel/Isla Mujeres)
Mundo Maya | Costa Maya
Rivera Maya | Cancun Hotel Association
Artefact | Delmar
Ultrafemme | 100% Natural
Sabadebo | Hawaiian Tropic
Sunglass Island | La Optica
Ad Ideas | BBD&O, NYC
El Despacho | Marin & Rogich
El Buro | Grupo Icon
Einstiened Dado | Aurica
Luciernaga | Mas Marketing
Video & Film Productions:
People & Arts | Discovery Channel
JMC | Mastercom | MTV Networks
Headquarters Films/David Cornell
La Chicharra Studios | Concepto Audio
Machine Head Studios
Cancun Tips | Cancun Nights
Miami Herald | Voz de Mexico
Cancun Menus | American Way
Continental Airlines | Xcaret Magaine
Victor Fosasdo, Silversmith
Pedro Cervantes, Sculptor
Katherine Mariaca, Painter
Marie-Claire Baud de Trey, Painter
Communication Arts is D. Adair
Crow. A2 Arts for short, shooting, designing
and writing for advertising agencies and direct clients.
I'm a multi-disciplined B2B service for tourism and
related industries in Quintana Roo, Mexico. Now in Cancun
for some 14 years on what was
originally a sabattical from the mad world of advertising
and video/film production in Austin, Texas, you might question
my ability to take vacations. Some break, huh?
Without too much ado, this is my web site, and thus my self-promotion.
These things tend to be unbearable, so I've tried to make
this 'Just the facts, ma'am', so to speak.
The office/atelier is now equipped with a brand new professional
digital photo studio, optimized for fashion and products. It is just the right
size to do a bunch of products or some very smoochy high fashion portraits
in a day's work.
The high-resolution digital cameras generate huge images, and the set-up
means you work very fast and very efficiently. We're lensed with Schnieders, Rodenstocks and Nikon's
ED glass. For lights there are 6 matched Norman
monoblocks and a P500 or P4000 head with LH400's and LH500's. You'll have light
enough for a bus, 200 people, a bus or a single diamond on a Rolex.
Add 10 of Videssence's new Cinefluorescents at 5,500 k for fast, drop-dead-beautiful
catalog work, and you're working happy. You can rent by the hour, day or week.
Real-world applications of our studio? Last month we did a location shoot
for Sabadebo of
Pilates and Kick Boxing. You can see the final, 3 meter high images in
Las Americas Mall. If it's Cartier and in Sunglass
Island's new La
Optica campaign, we shot it. If it's a poster of a shell or jewelery at any
of Delmar's stores, ditto.
A2 Arts also does location
work for stills, film and video. Most recently Hector Navarro of Olin Multimedia
and I did the lighting for Dir. David Cornell's
VISA commerical for BBDO shot at Le Meridien Hotel.
A2 Arts has a very good stylist for fashion and an excellent
lighting assistant. With, er, some 30 years shooting professional editorial
and commercial projects for over 30 years, and, er, my assistants' equally
long tenure that's some 90 years of experience working for your
product or fashion shoot. Also, we have a profesional foosball table, which
is perhaps most important feature of all.
and do it right the first time, make the work a fun process. The youngest A2
Arts client has been with me for a year, the oldest is celebrating
12 years with me. It's a diva-free production
facility with the emphasis on the work. What do you need for your
but not least, Hector Navarro (of Olin Multimedia) and I have a support/rental
company, called filmcancun.com which
provides rental gear for film and video and 'No
Divas Crews' which provides bi-lingual grips and gaffers and make-up and
production managers and... so on, for those who are in need of people what
know their way around a set and their C47's from their Mini-brutes...