Copy, Edit & Translate
Retail and Wholesale Tourist Travel
Group & Incentive Travel
Nature and Eco-Travel
Commercial Copy + How-To & Humor
Website and Multimedia
Writing for space, and being able to write in InDesign, Quarkexpess and Dreamweaver
are assets that bring your project to completion faster and cleaner. And, yeah
verily, there is a difference between someone who speaks English and someone
who actually is a writer. Your clientele can spot it.
I write for Xcaret,
Xel-Ha, Garrafon, People & Arts, the Discovery
Channel, MasterCom, Tropical Incentives/EPIC, the Riviera Maya,
Costa Maya, a variety of print and on-line publications, and
tons of copy for advertising targeting English-Speaking tourists.
Copy is Everything
David Ogilvy swore by it when everyone
was swearing at him. It's true. Good copy motivates readers
and makes sales. A snappy visual or headline gets attention,
but it's the copy that closes. And an educated buyer is a repeat
buyer. In Cancún, they're all educated buyers, and 40%
are returning to time shares. Wouldn't you like to sell them
a tour? Offer them an alternative? Get them out of their room
and into your business?
tourism, and tourism related industries, we run direct marketing
campaigns. Some material arrives via third parties, but the
decision point comes off of our publicity materials; here or
at the tourists' origin point. They are bombarded with materials,
at home, and here. Believe that they are discriminating
consumers -very sophisticated, very savvy. Can they be motivated
to a purchase point with poor design, or poor copy? We think
not. We think the effectiveness of Travel Rep-based selling
is passing - your customers are reviewing your web page and
everyone else's from afar, and now they can reserve and purchase
your product or service on-line. Now if we can just get rid
of the Time Share OPC's!
for the senses - let them see it, taste it,
hear it, smell it, touch it.
web pages are added per second to the WWW. Do you think your clients
are willing to pick through poor web design, Spanglish, slow pages
or less than perfect copy? Is it worth the risk?"
Call To Action
It isn't expensive at all. It doesn't hurt, even.
Really. Jobs are bid by the 'each' or you can buy by the hour. $MN450
+ IVA. I'm portable, laptop equipped and ready to write.
I took the slow boat to Isla Mujeres. Rented a moped, as there were
no bicycles to be found. Ate the world's best shrimp cocktail; a savage
forest of cilantro, habañero, onion, and lime stalked by wild
tiger shrimp. Chased it with an orange crush, while lip-synching La
Cangrejito Playera. Tooled south to the turtle farm to touch the
face of God, imprinted on a thousand palm-sized sculptures whirling
green in cylinders of turquoise water. On the snackering pavement,
pushing the moped to higher highs, felt the coolness of norte breeze,
the air and sky clearer and bluer than any dream.
found my way to the point, and there I stripped off my shirt, tightened
my shoelaces and crawled, leapt, spanned, gyred and climbed the smooth
western faces of limestone bluff. Met pricklypear and ocean wave,
tiny yellow flowers, felt the ruby-lipped kiss of a conch creeping
through a tide pool, sat on a rock, the water licking at my desk-bound
scrambled into ruffle-layered caves of beige Paleolithic history,
mock-battled an iguana, and scaled the biggest cliff with my heart
in my mouth."